If you’re a yoga teacher, you should consider taking your business online and teach yoga classes over the web, especially in these covid times. Holding classes online allows you to reach people worldwide, do it safely from the comfort of your living room, and you can work from anywhere in the world. While many people think teaching over the Internet is complicated – it’s actually quite easy to do.
Additionally, switching to online teaching allows you to sell yoga products and memberships, so you don’t have to stream often and do it at your own pace.
While it may seem complicated and technical initially, having a yoga-related website and services doesn’t require learning any special skills. There are plenty of excellent and cheap tools that allow you to start your new business venture.
Here’s what you need to prepare to teach yoga classes online:
- A streaming platform to air your classes
- A website where you can teach yoga live
- A way for your clients to sign a contract
- A solution to receive a payment from the customer
If you also want to sell yoga products and offer non-live video lessons, you’ll need the following:
- A website with a membership platform that allows you to host and sell yoga products and videos
- An email marketing solution that enables you to deliver the required items and stay in touch with your clients
It may seem like it’s a lot, but many excellent tools can help with this, so don’t worry!
There are many ways you can teach yoga online. For example – you can livestream it on YouTube or Instagram at set times over the week, or you can use a dedicated video platform to hold your classes individually or for smaller groups.
While it’s easy to set up streaming on social media networks, the main issue is that you have zero control over your YouTube or Instagram account since these are third-party platforms. If your account is to get disabled for any reason – it can be tough to get it back, and it will affect your livelihood. Furthermore, since the algorithm controls who sees your feed – it’s almost impossible to communicate with your customers adequately.
With all this in mind, we recommend going with a dedicated video service platform that’s easy to use. For example, you can test Zoom, which has become popular throughout the year 2020 as it offers easy and effortless video conferencing tools.
The free plan allows you to host up to 100 people on your stream at once, up to 40 minutes total. If you need to hold longer classes, you’ll need to purchase their Pro plan, which is $14.99/month.
You also need a website where people can learn more about your lessons and sign up for them. Since most third-party platforms take a cut of each sale/transaction, we recommend creating your own website using WordPress. That way, you have complete control over your website and can take your business in any direction you like.
Once you create your website, you’ll need some helpful tools to offer various functionality to your customers, like taking payments, signing agreements, purchase memberships, and so on.
Let’s start with some basic steps – necessary pages on your website.
You need only a few pages to get started:
- A page about the author/owner (About)
- A page dedicated to services (Services)
- A page dedicated to yoga classes (Classes)
- A page where customers can sign up and pay (Sign Up)
- A page with a contact form where people can reach you (Contact)
On the About page, you should provide more information about yourself.
- Your previous experience with teaching yoga
- What makes you an expert
- How you got into yoga
- Your photo
On the Services page, you need to describe the services you offer and provide details on what customers receive for their money.
On the Classes page, include all relevant information on your online classes, and provide as much information as possible. This is where you need to put dates and times of your yoga classes and other information such as duration, start time, skill level, type of class, and everything else that might be pertinent to your classes.
Contracts And Payments
To have customers sign agreements/contracts and accept payments – you need to use one of the best form plugins for WordPress – WPForms.
While there’s a free version of this plugin – you’ll need a Pro plan to accept online payments and signatures. WPForms support PayPal and Stripe payments and has a dedicated signature addon that you can use to have your students sign agreements digitally.
Since you only get paid when you teach a class, this limits your income as you can teach only so many classes every week, and it depends on the class rate and your availability. We recommend expanding your business by selling yoga-related products and offering yoga courses on your website. In addition to a new revenue stream – you also don’t put all your eggs in one basket.
To sell memberships, you need a plugin that lets you create custom packages and restrict access based on purchases. We recommend MemberPress, which is one of the best membership plugins for WordPress.
Their Basic subscription offers PayPal and Stripe integration, no additional transaction or monthly fees, subscription management, email automation, drip content, content access expiration, and more.
You can create your membership courses based on skill levels and have different content for each group (Beginner, Intermediate, Advanced). That way, your customers can purchase a subscription for their level or even multiple subscriptions as they progress through your courses.
Since you’re likely to use videos on your website (as instructional classes), we strongly discourage you from uploading video files to your website directly. Video files are often huge, will take the disk space on your hosting account, and potentially slow down your website. Instead, you should use YouTube or Vimeo to host your video files and embed them in your membership posts.
The majority of people that visit your website likely won’t sign up for the class or purchase anything. That’s why we recommend building an email list using email marketing software. An email list allows you to catch your visitor email addresses and then offer them discounts to entice them to sign up on your website. If you’ve chosen WPForms and MemberPress plugins for your website, you can use Constant Contact as your email marketing software as it perfectly integrates with these plugins.
Here are some semi-free alternatives:
Traditionally, yoga is taught “offline” in gyms and outdoor places; however, last year proved it’s time for a change, and it’s wise to diversify your options as a yoga teacher. You can still teach yoga in real life if your local covid regulations allow it. Still, we recommend considering moving your lessons online and adding additional options such as selling yoga products and courses to increase your revenue.